Why You’re Losing Leads Without a Vehicle Wrap (And How to Fix It)
- Lee Miller
- 5 days ago
- 4 min read
Catch the Youtube video of our Interview with Wrapmate.com Here - https://youtu.be/EEJgTIKDn7I
We sat down with the CMO of Wrapmate (www.wrapmate.com) to discuss what makes a great vehcile wrap and how contractors can leverage vehicle graphics to increase sales in their business.
THE REALITY -
Picture this: You park at a house.
You do a killer job for the client.
And the neighbor who also needs the same service never even knew you were there.
That’s money walking out the front door.
Here’s the truth
"A wrapped vehicle is one of the cheapest, most effective ways to drive leads.
You wrap your truck right, and it pays for itself—fast" according to Javier Lozano Jr - Chief Marketing Officer of Wrapmate.
You’re already paying for impressions
The question is: are you cashing in on them?
If you're doing work in a neighborhood and no one knows your name, you're invisible. You are NOT owning the neighborhood!
A wrapped van is your moving billboard.
It works even when parked at a coffee shop.
It's always on. No monthly fees. No algorithm to beat.
Still on the fence?
Here's what $2,000 buys:
A half-wrap that lasts 5 to 7 years.
A brand that looks sharp at every stop.
Calls coming in before you even leave the parking lot.
Now compare that to ad spend:
Facebook costs go up every year with unpredicatable ROI (Return on Investment)
Turn it off, you're invisible.
One click doesn't equal a sale.
In Bootcamp, we teach you how to build marketing systems, not one-off tactics. A wrap? That’s a core system piece. It's not optional. It’s only one part of a dynamic and complex lead engine.
Bootcamp Works — Here’s Proof
“Worth every penny, and every minute of my time! My Lee helped turn my business from something that was barely profitable into a company that's growing while similar businesses around me are shrinking!"— Sean Livingston, Livingston Cabinetry (Barrie, ON)
“Well I just negotiated a job and still landed it at a 54% projected GPM. Not sure I’d have done that before camp! It was a great time but just the very beginning of a lot of changes! Very grateful!”— Dean Rovedo, Platinum Woodworks (New Hampshire)
Do you Look like someone worth hiring? How you look on the outside speaks volumes on the quality of work you produce.
Buyers judge you on how you show up.
A clean wrap that matches your branding builds instant trust. It tells the story before you ever speak a word.
We’ve had Bootcamp students land jobs on the same day they wrapped their vehicle. I’ve personally lost jobs just because my van looked unprofessional—a painful but true story.
Want premium clients?
Then look like a premium brand.
If you want to charge more, your appearance has to back it up.
We coach this inside Bootcamp:
How to position your business as premium
How to use visual cues (like wraps) to raise perceived value
How to create consistency across your truck, website, uniform, and sales pitch
It all starts with how you show up.
Budgeting for your wrap
In Bootcamp, we teach a reward-based budgeting system.
Instead of blowing your revenue on golf clubs or a new grill, ask:
What if I rewarded my growth with tools that grow me further?
Hit your first $100K? Wrap your vehicle to get to $200k. Hit $300K? Do a full fleet upgrade. That's how you build brand equity. (The investment in your brand that grows your business - Just like the stock market and at the same pace.
Pro tip's with Javier Lozano Jr - CMO of Wrapmate:
To Make your wrap work harder
QR codes should go straight to a tracked landing page—or your phone.
Use unique URLs so you can measure performance.
Get serious about lead speed. If they scan, you call.
Bootcamp grads build this into their CRM flow. We teach you exactly how to track, respond, and close faster than your competition.
Don’t design it yourself
You're not a designer. You’re a contractor. Trust the pros who do this full-time.
Your job is to define your ideal client. Pick your top 3 services. Build your brand around that. We’ll walk you through this in the program.
Want More Leads? Start With Visibility
We walk you through the full system in Bootcamp:
How to budget for marketing the smart way
How to position your brand as premium
What to include in your wrap to make it effective
How to track results and optimize over time
If you're sitting on the fence about wrapping your vehicle, you're not just delaying a design.
You're delaying growth. You're staying invisible.
You want more leads? More sales? More trust?
Then you need more people to know who you are.
Join Bootcamp. We’ll show you how to build a business worth noticing—and a brand that sells before you even open your mouth.
Get on the waitlist for the famous "Conquer Contractor Chaos Bootcamp
Learn More about Wrapmate: www.wrapmate.com
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