How Much Does Business Coach Cost?
- Lee Miller
- Apr 15
- 3 min read
If you've ever looked into hiring a business coach, you’ve probably noticed the pricing can be all over the map. Some coaches charge a couple hundred bucks, while others demand thousands for just a few sessions. So, what gives? Why the massive range in cost — and more importantly, how do you know what you’re actually paying for?
Let’s break it down.
What Does a Business Coach Actually Do?
Before we talk dollars, it’s important to understand the value a good business coach brings. In the trades and service-based world, we’re often too deep in the day-to-day to step back and work on the business instead of just in it. That’s where coaching comes in.
Here’s what a solid coach helps you do:
Clarify your goals — Not just for now, but for the next 5–10 years.
Spot bottlenecks — What’s holding you back, and how can we fix it?
Build systems and processes — Get more efficient, save time, make more.
Stay accountable — It’s easy to drift. A coach keeps you on track.
Make better decisions, faster — No more guesswork or spinning your wheels.
But above all, a great coach cuts your learning curve in half — often saving you from expensive mistakes that cost you emotionally, physically, and financially.
Types of Business Coaching (and What They Cost)
Coaching usually falls into three main categories:
1. Group Coaching
This is where you learn alongside other business owners in a structured program. You’re getting solid foundational knowledge and access to a coach, but it’s not personalized to your unique problems.
Cost: $250 to $2,000/month
Best for: Early-stage business owners who want to build a strong foundation.
Example: Our 6-week Bootcamp Program covers the six core areas of business — mindset, sales, marketing, recruitment, financials, and planning.
2. One-on-One Coaching
This is where things get personalized. You work directly with a coach who helps you tackle your exact issues and bottlenecks.
Cost: $750 to $5,000+/month
Best for: Business owners stuck at a plateau who want targeted support and faster growth.
Example: Our Gold Coaching Program is long-term, tailored to your business, and focused on real transformation across every department.
3. High-Level or Executive Coaching
Think of this as elite-level consulting. It’s for established businesses doing millions in revenue that need help with scaling, acquisition, or growth strategy.
Cost: $5,000 to $25,000+ per package
Best for: Mature businesses looking for the next leap forward or business franchising or business acquisitions.
Why the Big Price Differences?
Here are the key factors that affect coaching prices:
✅ Experience and Results
Coaches who’ve built successful businesses (not just coached) will charge more. And they should — you’re paying for insights forged through real-world trial and error.
✅ Specialization
Coaches with deep knowledge of your specific industry (like trades or service-based businesses) often charge more than generalists. But their advice usually hits harder and gets results faster.
✅ Access and Support
The more direct access you get to your coach (via calls, messaging, private community, or events), the higher the cost. But that support can be a game-changer.
✅ Format
Group programs cost less but are less personalized. One-on-one coaching is more expensive, but it targets your unique challenges and goals.
So, Is Business Coaching Worth It?
Here’s the real question: What’s the cost of staying stuck?
If you’re just starting out, a solid group program might give you the roadmap and structure you need. But if you’ve hit a ceiling and you’re trying to break into that next half-million or next million in revenue, personalized coaching could be the investment that unlocks it.
A great coach doesn’t just give you advice — they help you implement strategies that have been tested, refined, and proven to work.
How to Choose the Right Coach
Before you sign up with anyone, ask:
Do they have experience in your industry?
Have they run businesses at the level you’re at — and where you want to go?
Do they have proven results and client testimonials?
If the answer is yes, it might be time to stop second-guessing and make the move. Because the right coach won’t just cost you money — they’ll make you money by helping you avoid expensive mistakes and grow your business faster.
Want to talk coaching? If you’re curious about the Bootcamp, Gold Program, or just want to see if coaching is the right next step, click here to book a call.
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